Ready, Set, Supper: Lauren Bush Lauren on FEED Supper
Lauren Bush Lauren is the Founder and CEO of FEED, a company with the simple mission of creating good products that help FEED the world. Building on the launch of FEED Projects in 2007, with the sale of tote bags, pencil cases and other items donating millions of meals to kids in need globally through the UN World Food Program, her social organization has partnered with brands including Target and West Elm to create branded products and reach new audiences.
Last year brought a new way for the public to donate by not purchasing an item but by creating a shared experience around food: FEED Supper, a 30-day campaign leading up to the UN’s World Food Day to inspire people to meet, eat and donate in a thoughtful, personal way.
Dominik spoke with Lauren Bush Lauren about the FEED brand, which was named one of Fast Company‘s most innovative companies of 2015 for the successful launch and activation of FEED Supper.
http://brandchannel.com/2015/09/19/lauren-bush-lauren-feed-091915/
