JULY: Don't Panic! Interview

“My window A/C is beautiful and so easy to install!”, said no one ever. Not until today, that is. 

July, an ambitious new startup, set out to disrupt an outdated category – by offering people beautifully designed products through a seamless end-to-end CX, in a bet that customers want more variety in their search for a perfect appliance. 

But launching a brand during a global pandemic is no easy feat. Dominik Prinz-Barley sat down with founders Erik Rauterkus and Muhammad Saigol to talk about how they overcame some of their biggest challenges – and where they are on their journey of creating the most beloved consumer appliances brand of the 21st century!

I sat down with the Founders, Erik and Muhammad, to talk about their exciting vision for the brand. Read the full interview here.