Brand Culture: Dom's Interview with Brandingmag

I had the immense pleasure to join a few other great folks to share some thoughts on the importance of Brand Culture.

As Brandingmag put it:

"In a time when political power and trust dwindles, brands big and small have the opportunity to make the real difference. [...] Organizations have the unprecedented ability to partner with people, both employees and customers, in the creation and preservation of values worth fighting for."